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Digital Analytics Manager

Job Title: Digital Analytics Manager
Contract Type: Contract
Location: Maidenhead, Berkshire
Industry:
Salary: Negotiable
Start Date: ASAP
Duration: 3-6 months
REF: DA/SEAN_1522223773
Contact Name: Sean Ransome
Contact Email: sean.ransome@projectpeople.com
Job Published: 23 days ago

Job Description

A national telco in Berkshire are looking to add a Digital Analytics Manager to their team on a contract basis for 3-6 months. Sitting in the online team, you will support the Head of Digital Support and take on the following duties:

  • Providing reports and insight for business area
  • Daily analysis on the website- how customers access it, where and why they might "fall out"
  • Analysing campaign success- does it drive more footfall to the website and how much traffic is converted?
  • Reporting on issues and recommending suitable action
  • Running data queries and reports on the above, and communicating these back to the business and senior stakeholders
  • Take responsibility for budget lines and partner relationship management for several tools including Google Analytics, Decibel Session Replay and Foresee
  • Identifying performance opportunities in conversion or journey performance

Key/Essential Skills:

  • Experience in web analytics roles with demonstrable past success
  • Expert user of Google Analytics
  • Knowledge of Microsoft Excel and Office applications
  • Strong communication skills with experience of presenting information to senior stakeholders
  • Ability to prioritise customer and business performance outcomes

Nice to Have:

  • BI/Reporting tools such as Tableau or Microstrategy
  • Customer Experience tools such as Foresee, iPerceptions or Opinion Lab
  • Basic SQL or JavaScript
  • Session Replay and heatmap tools such as Decibel Insight or SessionCam

Project People is acting as an Employment Business in relation to this vacancy.