Job Title: | Digital Analytics Manager |
Contract Type: | Contract |
Location: | Maidenhead, Berkshire |
Industry: | |
Salary: | Negotiable |
Start Date: | ASAP |
Duration: | 3-6 months |
REF: | DA/SEAN_1522223773 |
Contact Name: | Sean Ransome |
Contact Email: | sean.ransome@projectpeople.com |
Job Published: | about 6 years ago |
Job Description
A national telco in Berkshire are looking to add a Digital Analytics Manager to their team on a contract basis for 3-6 months. Sitting in the online team, you will support the Head of Digital Support and take on the following duties:
- Providing reports and insight for business area
- Daily analysis on the website- how customers access it, where and why they might "fall out"
- Analysing campaign success- does it drive more footfall to the website and how much traffic is converted?
- Reporting on issues and recommending suitable action
- Running data queries and reports on the above, and communicating these back to the business and senior stakeholders
- Take responsibility for budget lines and partner relationship management for several tools including Google Analytics, Decibel Session Replay and Foresee
- Identifying performance opportunities in conversion or journey performance
Key/Essential Skills:
- Experience in web analytics roles with demonstrable past success
- Expert user of Google Analytics
- Knowledge of Microsoft Excel and Office applications
- Strong communication skills with experience of presenting information to senior stakeholders
- Ability to prioritise customer and business performance outcomes
Nice to Have:
- BI/Reporting tools such as Tableau or Microstrategy
- Customer Experience tools such as Foresee, iPerceptions or Opinion Lab
- Basic SQL or JavaScript
- Session Replay and heatmap tools such as Decibel Insight or SessionCam
Project People is acting as an Employment Business in relation to this vacancy.
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