Digital Analytics Manager

Digital Analytics Manager

Contract

Berkshire

Competitive daily rate DOE

Currently seeking a talented Digital Analytics Manager to join our industry leading Client to understand and drive the commercial performance of their website.

Key Responsibilities:

• Responsible for budget lines and partner relationship management for several tools including Google Analytics, Decibel Session Replay and Foresee.
• Accountable for creation of a prioritised long term performance roadmap of initiatives which drive improvements in KPI's
• Tracks and reports on key KPI's including sales volumes, share of business, handset and tariff performance, as well as customer metrics such as online CSAT and NPS
• Tracks and plays back on the success of online campaigns or ad hoc trading initiatives, making recommendations to improve performance or customer experience.
• Identifying customer problems and translating them in to quantifiable benefits; fix ABC, and we can achieve XYZ against these measures
• Ensures the right information points are available by ensuring the correct page elements are firing and owns the deployment of new analytics tools in the commercial area.
• Works with 3rd party agency and development teams to get maximum benefits from DTM Tag Manager to assist faster deployments, apply correct tracking and add applicable 3rd party tags.
• Present performance data in compelling ways which inspires others to take action. Team work, Influence, stakeholder management and collaboration are key to the role
• Proactively Identifying performance opportunities in conversion or journey performance.
• Communicating at the right level is vital, and your day to day stakeholder map will range from directors to developers.
• You will get the chance to present to large audiences and senior stakeholder regularly.

Skills / Experience Required:

• Experienced in web analytics roles and is able to demonstrate past successes
• Must be an expert in Google Analytics, Excel and MS Office applications
• Great at providing insights and communicating the same effectively

If you would like to apply for the role, please send your CV to Rachel.Hart@projectpeople.com

Suitable candidates will be contacted before shortlisting.

Project People is acting as an Employment Agency in relation to this vacancy.