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Digital Analytics Manager

Job Title: Digital Analytics Manager
Contract Type: Permanent
Location: Berkshire, England
Salary: Negotiable
Start Date: ASAP
REF: PP/RH/C/DA_1522168731
Contact Name: Rachel Hart
Contact Email:
Job Published: 10 months ago

Job Description

Digital Analytics Manager



Competitive daily rate DOE

Currently seeking a talented Digital Analytics Manager to join our industry leading Client to understand and drive the commercial performance of their website.

Key Responsibilities:

  • Responsible for budget lines and partner relationship management for several tools including Google Analytics, Decibel Session Replay and Foresee.
  • Accountable for creation of a prioritised long term performance roadmap of initiatives which drive improvements in KPI's
  • Tracks and reports on key KPI's including sales volumes, share of business, handset and tariff performance, as well as customer metrics such as online CSAT and NPS
  • Tracks and plays back on the success of online campaigns or ad hoc trading initiatives, making recommendations to improve performance or customer experience.
  • Identifying customer problems and translating them in to quantifiable benefits; fix ABC, and we can achieve XYZ against these measures
  • Ensures the right information points are available by ensuring the correct page elements are firing and owns the deployment of new analytics tools in the commercial area.
  • Works with 3rd party agency and development teams to get maximum benefits from DTM Tag Manager to assist faster deployments, apply correct tracking and add applicable 3rd party tags.
  • Present performance data in compelling ways which inspires others to take action. Team work, Influence, stakeholder management and collaboration are key to the role
  • Proactively Identifying performance opportunities in conversion or journey performance.
  • Communicating at the right level is vital, and your day to day stakeholder map will range from directors to developers.
  • You will get the chance to present to large audiences and senior stakeholder regularly.

Skills / Experience Required:

  • Experienced in web analytics roles and is able to demonstrate past successes
  • Must be an expert in Google Analytics, Excel and MS Office applications
  • Great at providing insights and communicating the same effectively

If you would like to apply for the role, please send your CV to

Suitable candidates will be contacted before shortlisting.

Project People is acting as an Employment Agency in relation to this vacancy.