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Brand Strategy Manager

Job Title: Brand Strategy Manager
Contract Type: Permanent
Location: Berkshire, England
Industry:
Salary: Negotiable
Start Date: ASAP
REF: PP/LG/BSM/P_1499170488
Contact Name: Laura Gallagher
Contact Email: laura.gallagher@projectpeople.com
Job Published: 20 days ago

Job Description

Brand Strategy Manager

Berkshire (Contract)

The Company:

A well-known Berkshire based Telecommunications Company, who are undergoing a number of exciting changes with the business. They are now seeking an interim Brand Strategy Manager to join their team on a permanent basis.

Role Purpose:

Responsible for working closely with key stakeholders in the creation of actionable strategies that ensure we achieve our overall company goals. Gathering internal and external data to build a rich but concise picture of our operating environment to inform key strategic business decisions

Responsibilities:

  • Developing a robust master brand strategy and building a consistent and effective brand story that plays out both externally for our customers, as well as internally for our people.
  • Work with cross functional teams to facilitate and support the delivery of our master brand story cohesively across the wider business and through all brand communications.
  • Work collaboratively with the strategy and insights team to monitor brand tracking and interpret insights to inform and refine our long term brand strategy.
  • Directly involved in the creation of our long term multi brand strategy, by being responsible for the positioning and creation of new brands / brand identity to help unlock opportunities within new segments and deliver our growth ambition.
  • Management of the overall brand portfolio architecture, including brand principles, brand values and purpose, creation of "higher purpose" and strengthening our core brand identity.

Experience Required:

  • Must have excellent strategy planning experience - ideally from a market disrupter background. Telecoms would be an advantage.
  • Strong commercial background
  • Team and stakeholder management
  • Project management and tracking experience

Project People is acting as an Employment Agency in relation to this vacancy.