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Brand Strategy Lead

Job Title: Brand Strategy Lead
Contract Type: Contract
Location: Berkshire, England
Industry:
Salary: competitive day rate
Start Date: ASAP
Duration: 3-6 Months
REF: KK_BRAND_1496853137
Contact Name: Kerry Knight
Contact Email: kerry.knight@projectpeople.com
Job Published: 18 days ago

Job Description

Brand Strategy Lead

Berkshire

3-6 months contract

This leading telecoms company are seeking an experienced Brand Strategist to join their team in Berkshire

You will be responsible for the development and implementation of a multi Brand strategy that will help them to achieve their ambition of doubling the size of the business and becoming a best loved brand. Working in a team of six, the successful candidate will be responsible for:

  • Developing a robust master brand strategy and building a consistent and effective brand story
  • Work with cross functional teams to facilitate and support the delivery of the master brand story across the business
  • Work collaboratively with the strategy and insights team to monitor brand tracking and interpret insights
  • Directly involved in the creation of our long term multi brand strategy, by being responsible for the positioning and creation of new brands
  • Management of the overall brand portfolio architecture
  • Driving branding theory and practice to achieve disruption within the industry and delivering true differentiation v competition.

The ideal candidate will have:

  • Experience in long term planning
  • Must be more strategic than creative.
  • Ideally come worked with leading brands either in-house or agency side.
  • Telecoms / Mobile knowledge would also be an advantage

For more information please apply here or send a CV direct to kerry.knight@projectpeople.com

Project People is acting as an Employment Business in relation to this vacancy.