Brand Strategy Architect

Brand Strategy Architect (Consumer / Telco)

Permanent

Berkshire / London

The Company:

A well-known Berkshire based Telecommunications Company are undergoing a number of exciting changes within their business. They are now seeking a Brand Strategy Architect to join their growing team on a permanent basis.

Role Purpose:

Responsible for working closely with key stakeholders in the creation of actionable strategies to ensure the business achieve their overall company goals. Gathering internal and external data to build a rich but concise picture of the operating environment to inform key strategic business decisions.

Responsibilities:

• Developing a robust master brand strategy and building a consistent and effective brand story that plays out both externally for the customers, as well as internally for their people.
• Work with cross functional teams to facilitate and support the delivery of the master brand story cohesively across the wider business and through all brand communications.
• Work collaboratively with the strategy and insights team to monitor brand tracking and interpret insights to inform and refine the long term brand strategy.
• Directly involved in the creation of long term multi brand strategy, by being responsible for the positioning and creation of new brands / brand identity to help unlock opportunities within new segments and deliver growth ambition.
• Management of the overall brand portfolio architecture, including brand principles, brand values and purpose, creation of "higher purpose" and strengthening the core brand identity.

Experience Required:

• Must have excellent strategy planning experience - ideally from a market disrupter background.
• Need to be brand strategic through and through on the consumer side to include brand propositioning.
• Strong commercial background.
• Team and stakeholder management.
• Project management and tracking experience.
• Agency or in-house background.
• Telecoms would be advantageous.

Please note that once you are settled into the role, there will be some flexibility of working from home some of the time or at one of the company's agencies which is located in Shoreditch.

If you would like to be considered for the role, please email your CV to - Bhavna.Sharma@projectpeople.com. Suitable candidates will be contacted before shortlisting.

Project People is acting as an Employment Agency in relation to this vacancy.